The blog

If you're running a growing business, you know the value of strong marketing leadership. But hiring a full-time Chief Marketing Officer (CMO) can be a hefty commitment—both financially and strategically. Enter the fractional CMO: a senior marketing expert who works with you part-time, delivering top-tier strategy without the full-time price tag.

New idea? New investment? It goes through two questions: Is it urgent? Is it critical? If neither answer is yes, it waits. Brand identity almost never passes that test. So it sits on the list. While everything your business puts out — every email, every proposal, every website visit — is either building something or it isn't.

Most SME founders know they need to sort their marketing. So why does it keep getting pushed back? Here's why starting — even slowly — beats waiting every time.

But have you noticed something lately? Even the platforms that made their name on brevity are quietly changing the rules. Instagram Reels now go up to 90 seconds. TikTok videos are stretching to 10 minutes. Your customers aren't just tolerating longer content – they're actively seeking it out.

Marketing can feel overwhelming and, paradoxically, easy to put off when urgent tasks take priority. Fractional Marc provides flexible, fractional marketing support that helps you prioritise what matters, bring fresh ideas, integrate seamlessly with your team, access senior expertise without the overhead, and turn overwhelm into momentum.

The SEO playbook is dead. Learn how AI search engines like Google SGE reward comprehensive content, genuine expertise, and conversational search optimisation.

I use Wix Studio to create websites that don’t just look good but work hard for your business. In this blog, I share why it’s a great choice

Drowning in data? AI makes analytics simpler, smarter, and actionable. Discover how SMEs can turn insights into growth. Data-Driven Decisions Made Simple Making sense of marketing data: AI to the rescue Let’s be honest—data can be a bit like Marmite. Some marketers love it, obsessing over dashboards and heatmaps. Others? Well, they’d rather poke themselves in the eye than wrestle with another Excel spreadsheet. But here’s the thing: AI makes data digestible, insightful, and,

AI isn’t here to replace creativity—it’s here to amplify it. Discover how SMEs can use AI to supercharge content creation with Fractional Marc

Artificial intelligence isn't just a buzzword—it's a game changer for SMEs looking to supercharge their marketing efforts.