Why do i need content?
When you need it
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New content supports and drives good Generative Search and Semantic SEO (basically SEO in the AI age).
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You need case studies that demonstrate value.
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Service descriptions don't connect to what customers care about.
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You're launching something and need supporting content.
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You've got strategy but need help executing.
Content I create
Written content:
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Case studies, service pages, and company profiles
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Blog posts, articles, and thought leadership
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Email campaigns, newsletters, and sequences
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Sales collateral, capability documents, and pitch decks
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Product descriptions and landing page copy
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Social media content and campaign messaging
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White papers, reports, and presentations
Designed content:
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Case study layouts and presentation decks
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One-pagers, sell sheets, and infographics
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Social media graphics and digital advertisements
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Email templates and PDF documents
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Brand guidelines and style guides
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Event materials and campaign assets
Strategic content:
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Content audits, gap analysis, and planning
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Messaging frameworks and brand narratives
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Tone of voice guidelines and content strategy
AI search & SEO
Search is changing. AI-powered search engines like ChatGPT, Perplexity, and Google's AI overviews reward substance over gaming the system. This means:
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Clear expertise matters more than keyword stuffing.
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Genuinely helpful content gets surfaced and cited.
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Strong brand positioning helps AI understand what you actually do.
I build sites that answer real questions, demonstrate expertise, and position you clearly — the fundamentals that work for both traditional search and AI-powered discovery.
