Client: United Workplace Supplies

Challenge

United needed a distinct brand for their non-hospitality division serving construction, financial services, and industrial sectors. The name needed to reflect evolving work patterns (hybrid working, changing office environments) whilst maintaining connection to the parent brand.

Results

Created United Workplace Supplies as a standalone brand with its own identity and website.

​

Brand development: Chose the term "workplace" deliberately to reflect modern working realities beyond traditional offices. Developed a clean visual identity that connects to United UK whilst standing independently. The brand speaks to procurement managers in sectors where flexibility and reliability matter.

​

Website: Built in Wix Studio with streamlined navigation focused on product categories (office essentials, facilities, workwear, safety & PPE, technology, furniture). Clear pathways for different sectors and integration with the Vantage and UnitedHub platforms that serve both divisions.

​

A demonstration of how strategic naming and focused positioning can create a distinct market presence whilst leveraging established operational strengths.