When brand design matters
You might recognise one of these:
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You're starting out and need a professional identity that builds trust immediately.
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Your current brand looks dated or inconsistent across your website, materials, and social channels.
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You've strategically rebranded your offer, but the visuals haven't kept up.
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You're preparing for a funding round, a merger, or a new market — and first impressions matter.
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Your team is using the logo inconsistently across channels, and there are no guidelines to address it.
How I approach brand development work
Every project starts with understanding the business — what it values, how it wants to be perceived, and who it needs to reach. From there, I develop the identity: visual direction, logo concepts, colour and typography, and a tone of voice that genuinely sounds like you. You're involved throughout, with checkpoints built in.
Brand projects typically run four to eight weeks, depending on scope. We agree what's involved before anything begins.
Brand guidelines that keep you consistent
A brand handbook ensures everyone — your team, a designer, a supplier — uses your identity correctly. Clear guidelines covering logos, colours, typography, and tone of voice mean consistency wherever your brand appears, and the confidence to adapt without losing recognition.
Marc developed a great logo that I feel proud to show when I meet with clients and that we all identify with internally. Creative, flexible, and patient. He quickly understood our needs. Marc is the right person if you are looking for a true professional to work with, in a flexible and pleasant environment."
Brand identity & AI powered search
AI-powered search tools — ChatGPT, Perplexity, Claude, and Google's AI overviews — are increasingly the first place potential clients look for service recommendations. What they reference and recommend is built on clarity: businesses with a strong, consistent brand identity are easier for AI to understand and describe accurately.
A vague or inconsistent brand doesn't just confuse people — it confuses AI too. Clear positioning, a consistent visual identity, and a distinct tone of voice all help AI tools understand what you do, whom you do it for, and why you're worth recommending.
