Beyond the logo: all encompasing identity
Your logo matters — it's what people remember. But a strong brand needs more.
The complete picture includes: colours that evoke the right emotions, typography that reflects your personality, imagery that tells your story, and a tone of voice that sounds like you.
Marc developed a great logo that I feel proud to show when I meet with clients and that we all identify with internally. Creative, flexible, and patient. He quickly understood our needs. Marc is the right person if you are looking for a true professional to work with, in a flexible and pleasant environment."
Mark Kornfeld, CEO, Melius Pharma
Keeping it consistent: brand guidelines
A brand handbook ensures everyone uses your brand correctly. Clear guidelines on logos, colours, typography, imagery, and tone of voice mean consistency across every touchpoint. It's not about being rigid — it's about staying recognisable while adapting to different contexts.
A few of the brands I've worked on
Every mark, colour, and typeface here started with a conversation. This is a snapshot of some of the brand identities I've created over the years – from funded startups finding their feet to established businesses ready for a refresh. No two are the same, which is rather the point.
Click the images to find out more about each story.
