CASE STUDY · ITERATO TRAINING
Launching affordable, jargon-free project management training
Brand, positioning, course structure and launch campaigns for a training business I co-founded.
The brief
I co-founded Iterato Training, and lead its communications, to serve people who manage projects without formal training: small business owners, office managers and team leads. It needed everything built from scratch, and it had to feel accessible and human, not corporate.
What I did
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Developed the go-to-market strategy and positioning: the affordable, jargon-free alternative to traditional qualifications.
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Created the brand identity.
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Structured the course offer as modular training at £39 per course.
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Wrote the website content and all launch material: blog posts, social campaigns and outreach messaging.
The outcome
Iterato went from concept to market with a clear position and a complete set of brand and promotional materials.
