Client: Iterato Training
Challenge
I co-founded Iterato Training to serve professionals who manage projects without formal training.
My contribution to this business is as the head of comms. The platform needed a complete marketing strategy from scratch: brand identity, positioning, course structure, website content, and promotional campaigns that would resonate with small business owners and accidental project managers. Everything needed to feel accessible and human, not corporate.
Results
Delivered a complete go-to-market strategy and launch. Created brand identity, developed the course offering structure (modular training at £39 per course), positioned Iterato as the affordable, jargon-free alternative to traditional qualifications, and built all promotional content including blog posts, social campaigns, and outreach messaging.
A demonstration of how strategic marketing thinking drives business launch from concept to market.
Intersted in project management training?
Iterato offers fast, flexible and affordable project management training for real-world projects. Clear modules designed for office managers, team leads, and anyone running projects without formal qualifications. No PRINCE2, no Agile exams, just practical tools you can use straight away.
