Fractional marketing works

Strategy, branding & websites for growing businesses

I'm Marc Bates, a fractional marketing director based in London, supporting SMEs across the UK.

If you're starting out and need everything built from scratch, or growing and need strategic direction to take you to the next level, I provide expert marketing support without the commitment of a full-time marketing director.

Let's talk

Recent work

You might be here because one of these is true:

You're creating marketing content, maybe a new website, blog, or social ads, and you need to make sure it all connects to business objectives.

You're planning a rebrand and want clarity on whether it's positioning, identity, messaging, or the full package that needs refreshing.

Your website could be working harder for you. You're getting visitors, but not enough enquiries, and you know there's potential to bridge that gap.

You need strategic direction, not just execution. Someone who can connect the dots between individual tasks and your bigger business goals.

Great, let's talk

What I offer

Whether you need a one-off project or ongoing support, I deliver marketing expertise across four core areas...

1. Strategy. Clear plans that turn ideas into action. I'll review what you have, identify what you need, and map the route forward.

Strategy

2. Brand. Distinctive brand identity designed to work everywhere – from business cards to billboards.

Branding

Cadence Performance swing tags_Fractional Marc portfolio_by Marc Bates

3. Websites. Planned, designed, and built. Clean, fast, SEO-friendly sites on Wix Studio. No bloat, just results.

Websites

RJW&partners website_Fractional Marc portfolio_by Marc Bates

4. Content. Words and design that get your message across. Blogs, case studies, social posts, sales collateral—whatever you need.

Content

Iterato Training designed by Fractional Marc portfolio_by Marc Bates

Who this is for...

Growing businesses that need strategic marketing

Established businesses that need strategic direction. Firms repositioning for growth or market changes. Companies that need clearer positioning and better lead generation. Businesses where marketing has been tactical, not strategic. SMEs (£2m-£20m turnover) stepping up to a more professional brand.

And also...

New and emerging businesses that need everything

Funded startups with great ideas but no marketing support. New ventures that need brand, website, content, design - the full package from scratch. Businesses at the post-launch stage that need to professionalise.

Contact Us

Working with Marc on a new brand identity for Rubikon Consulting Ltd was an absolute pleasure. The process was thoughtful, collaborative and efficient, and the end result feels perfectly aligned with who I am and how I work as a consultant. I'd highly recommend Marc to anyone looking for intelligent, design-led brand development."

Rob Kidd, Founder, Rubikon Consulting Ltd

Rubikon