You might be here because one of these is true:
You're creating marketing content, maybe a new website, blog, or social ads, and you need to make sure it all connects to business objectives.
You're planning a rebrand and want clarity on whether it's positioning, identity, messaging, or the full package that needs refreshing.
Your website could be working harder for you. You're getting visitors, but not enough enquiries, and you know there's potential to bridge that gap.
You need strategic direction, not just execution. Someone who can connect the dots between individual tasks and your bigger business goals.
The second is a new or emerging business that needs everything built from scratch — brand identity, website, content, the full picture — and wants it done the first time properly. Funded startups, post-launch ventures, and businesses professionalising after early-stage growth all fit this profile.
In both cases, the common thread is the need for senior marketing expertise without the overhead. Not a junior to manage, not an agency to brief, but someone who can make the right calls and get things done quickly.
Who is fractional marketing support for?
Fractional marketing works best for businesses that need strategic input but aren't at the stage — or the size — where a full-time marketing director makes sense.
That typically means two kinds of business. The first is an established SME, usually with turnover between £2m and £20m, where marketing has been happening but not always strategically. Activity is being produced, but it isn't clearly connected to positioning, growth objectives, or the right audiences. The business needs someone to take ownership of the direction and, at times, the output.
For growing UK businesses, the model is particularly effective. You get direct access to senior-level thinking from day one, with no recruitment process, no onboarding lag, and no overhead of a permanent hire.
Engagements can run as fixed-price projects — a rebrand, a new website, a repositioning — or as ongoing support, from one day per month upwards, depending on what the business needs.
What does a fractional marketing director do?
A fractional CMO/director provides senior marketing leadership on a part-time or project basis. So, you get hands-on expertise and experience without the cost or commitment of a full-time or permanent hire.
In practice, that's someone who can set the marketing strategy, develop the messaging, and then deliver all the elements you need (brand, website, content, events, tenders, etc.), ensuring activities align with business goals.
A fractional marketing director works across the full picture — not as a specialist in one channel, but as the person responsible for making it all work.
One-off projects or ongoing support, across four core areas.
Working with Marc on a new brand identity for Rubikon Consulting Ltd was an absolute pleasure. The process was thoughtful, collaborative and efficient, and the end result feels perfectly aligned with who I am and how I work as a consultant." Rob Kidd, Founder, Rubikon Consulting Ltd
