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Strategy

Tailored strategies for business success

What it is: The strategic layer that makes marketing activity pay back - positioning, messaging, channel strategy, measurement.

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You've got options: Some businesses need full strategy development. Others need strategic input on specific challenges. We figure out what fits.

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When you need it

  • Marketing spend isn't translating to results

  • Activity's happening, but there's no connecting thread

  • You're entering a new market or repositioning

  • You need to know what to prioritise

Cadence Performance social media by Marc Bates at Fractional Marc
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Marc identified key stakeholders in the business, gathered information and presented progress iteratively, creating an efficient process. Marc's experience, patience and realistic attitude were greatly appreciated.

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Tim Rogers, CMO

What's involved

  • Business and competitor analysis

  • Audience research and segmentation

  • Positioning and messaging development

  • Channel strategy and prioritisation

  • Measurement framework

Iterato Training designed by Marc Bates at Fractional Marc
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