CASE STUDY: RUBIKON CONSULTING
A brand identity that matches the consultant behind it
A complete brand identity system for a London project management consultancy, delivered in three months.
Client: Rubikon Consulting Ltd
Sector: Project management consultancy
Services: Brand identity
The brief
Rob Kidd is a London-based project management consultant with deep expertise in the food and hospitality sectors. After years of successful delivery, Rubikon's brand no longer reflected how the business had evolved. It needed to convey precision, confidence and reliability.
What I did
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Worked through the positioning first: what the business stood for, who it was for, and how it wanted to be seen.
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Designed the logo, colour palette and typography.
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Produced templates so the identity works in everyday use.
The outcome
A complete brand identity system, delivered between July and September 2025, that reflects the business as it is today.
Working with Marc on a new brand identity for Rubikon Consulting Ltd was an absolute pleasure. He quickly understood what I wanted the brand to represent and translated that into a clear, confident visual identity – from the logo and colour palette to typography and templates. The process was thoughtful, collaborative and efficient, and the end result feels perfectly aligned with who I am and how I work as a consultant. I'd highly recommend Marc to anyone looking for intelligent, design-led brand development."
Rob Kidd, Founder, Rubikon Consulting Ltd
