Tender writing for UK SMEs
Tender strategy, response writing, and submission support
A well-written tender can be worth hundreds of thousands of pounds in contract value. Most are lost not because the business wasn't capable, but because the response didn't make the case well enough.
I write tender responses that answer the question behind the question: not just what you do, but why you're the right choice, evidenced clearly and written to score.
When you need it
You might recognise one of these:
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You've identified a public sector or corporate tender that's a genuine fit — and you don't want to leave the response to chance.
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You're time-poor and need a senior writer who can get up to speed quickly and take the lead.
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You've submitted tenders before and not won — and you're not entirely sure why.
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You're an incumbent bidding to retain a contract and want your response to reflect how far you've come.
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You're a smaller business bidding against larger competitors and need your response to punch at the right weight.
First & second drafts
I write the response and share it for your review. You know your business; I know how to make it read well to a scoring panel. You review, I edit and resubmit for a second review.
Discovery
I review the tender documents, your existing materials, and any evidence you have. If I need more, I'll ask, usually via a short call or written Q&A.
Brief call
We talk through the opportunity, the deadline, and what you already have. I'll tell you whether it's worth bidding and where the response needs to focus.
How it works
Review & polish
If you've drafted a response yourself, I can review, restructure, and strengthen it before submission. Available as a review-only engagement from £1,500.
Evidence & case studies
Turning your track record into persuasive evidence that answers the buyer's real concerns.
Response writing
Clear, compelling answers to qualitative questions — structured to score, written to be read.
Tender strategy
Assessing the brief, identifying the scoring priorities, and deciding how to position your bid before a word is written.
What you get
Track Record
Everything Asbestos · Colchester City Council
Asbestos removal tender:
Won, £500k
Tender writing support for Everything Asbestos Environmental, an HSE-licensed asbestos removal contractor, for a competitive public sector tender with Colchester City Council. The submission followed the council's social value framework and built the relevant experience section from real, evidence-based contract history.
Lone Worker Solutions · Local Government & Utilities
Public sector tender writing
Tender writing support for Lone Worker Solutions, a technology business providing lone worker safety monitoring services to public sector clients. Responses focused on service delivery methodology, contract mobilisation, and social value — common requirements in public sector procurement.
Legends Boxing Academy · New City College
Boxing programme tender:
Scored 97%
Legends Boxing Academy provides a boxing and fitness programme across multiple New City College campuses in East London, serving 75+ students, including SEND learners and 14–19-year-olds. The contract required detailed qualitative responses across service delivery, employability pathways, safeguarding, social value, and innovation.
We scored 196.60 out of 200 — the clear winner against four other professionally written tenders. Marc's support made all the difference."
Jamie Williams · Founder, Legends Boxing Academy
Everything Asbestos means asbestos removal to me, not writing tenders or building websites, so I needed someone who could sound like me and handle the process end to end. That's exactly what I got. Great value for money, and the tender work paid for itself many times over."
— Rob Pearl, MD
Everything Asbestos Environmental Co. Ltd
Pricing and timescales
From £2,500 per submitted tender
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End-to-end support: strategy, response writing, evidence, and submission
Review-only from £1,500
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You've drafted the response and need a fresh pair of eyes before it goes in. I'll identify where it's losing marks, restructure where needed, and strengthen the language throughout.
Further info
Pricing reflects the submission's scope and complexity, the number of questions, word limits, and required evidence. I quote larger or multi-lot tenders, framework applications, or bids requiring significant original research individually.
All work is fixed-price and agreed upfront; no surprises.
Let's submit a tender that wins
If you've found a tender worth pursuing, or you want a stronger response before submission, let's talk about the opportunity, the deadline, and what support you need.
No pitch. No pressure. Just a conversation about whether fractional marketing support is the right fit for your business.
Frequently asked questions
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