Frequently asked questions

A good marketing strategy covers four things: who you're targeting and why, how you're positioned relative to competitors, which channels you'll use and in what priority order, and how you'll measure whether it's working. Without these in place, marketing activity tends to be disconnected and hard to evaluate.

Agencies typically execute activity — campaigns, content, ads — but need clear direction to do it well. Marc works at the strategic level and the executional level, without needing the hand holding. As a senior fractional marketing director, he can assess the situation, set the direction, and get on with delivering it — with minimal management overhead and no gap between strategy and action.

It depends on the scope. A focused strategic input on a specific challenge might take a few weeks. Full strategy development for a growing SME typically takes six to ten weeks, including research, stakeholder input, and iteration. Because Marc works independently and at a senior level, the process is efficient — you're not paying for a team to be coordinated or a junior to be supervised. Marc presents progress throughout, so you're not waiting until the end to see what's been built.

I work on either a retainer or a project fee, depending on what makes most sense for the work involved. Retainers suit businesses that need ongoing strategic input — a regular presence without a full-time hire. Project fees suit defined pieces of work with a clear scope and endpoint, like a repositioning or a go-to-market strategy.

Yes. For project work, I can agree to spread the fee over a longer period — typically 10 to 12 months — even if the work itself is front-loaded and delivered much sooner. So if you need a brand, website, or strategy built now but prefer the fee to land more gradually, that's a conversation worth having. It's a practical arrangement that works well for growing businesses managing cash flow carefully.