Question 1

What is a fractional marketing director?

Accepted Answer

An experienced senior marketer who works with your business on a part-time or project basis – giving you strategic expertise without the cost or commitment of a full-time hire.

Question 2

How is this different from hiring a marketing agency?

Accepted Answer

Agencies focus on specific channels or deliverables. A fractional marketing director sets the strategy everything else flows from, working as part of your team and accountable for the bigger picture.

Question 3

Who do you typically work with?

Accepted Answer

Mostly SMEs with a turnover of around £2m–£20m that need more strategic marketing support. That includes businesses repositioning for growth and funded startups that need brand, website, and content built from scratch.

Question 4

What services do you offer?

Accepted Answer

Strategy, branding, websites, and content. Some clients need all four; others come with a specific project in mind. Everything connects back to your business objectives.

Question 5

Do you only do ongoing retainers, or can I hire you for a one-off project?

Accepted Answer

Both. I work with clients on a retained basis and also take on standalone projects such as a brand identity, a new website, or a content strategy.

Question 6

What does working with you actually look like day to day?

Accepted Answer

We start by getting clear on where you are, where you want to be, and what's in the way. From there I develop a plan and work with you to execute it. You won't get a strategy deck and a wave goodbye.

Question 7

Do you work with businesses outside London?

Accepted Answer

Yes. I'm based in London but work with SMEs across the UK, mostly remotely, though I'm happy to travel for the right project.

Question 8

What websites do you build?

Accepted Answer

I design and build on Wix Studio – clean, fast, SEO-friendly sites. Because I handle both strategy and build, your site is planned properly from the start.

Question 9

How do I know if I need strategy, branding, a new website, or something else?

Accepted Answer

That's often the first conversation we have. I'll always tell you what I think you need, even if it's not what you came in expecting.

Question 10

How long have you been doing this?

Accepted Answer

Over 20 years in marketing, running my own consultancy since 2014. Before going solo I spent years in publishing and content production, starting out in advertising at East Midlands Newspapers and Emap.

Question 11

What kind of organisations have you worked with?

Accepted Answer

A real mix – from the British Heart Foundation, Microsoft, and the Department for Education, to dozens of SMEs across professional services, tech, manufacturing, food production, and hospitality.

Question 12

What's your background in design and branding?

Accepted Answer

I studied Design at Winchester School of Art. Visual identity and brand thinking have always been part of how I work – not an add-on.

Question 13

Do you have experience in my sector?

Accepted Answer

Probably something close to it. The underlying marketing challenges – unclear positioning, a website that isn't converting, content that doesn't connect – show up in most sectors.

Question 14

Have you worked with businesses at different stages of growth?

Accepted Answer

Yes – that's central to what I do. Some clients are established businesses needing strategic direction; others are startups that need everything built from scratch.

Question 15

Do you work alone, or do you have a team?

Accepted Answer

I work with clients directly. When projects need specialists, I bring in trusted partners, but the strategy, brief, and quality control stay with me.