Frequently asked questions

A fractional marketing director is an experienced senior marketer who works with your business on a part-time or project basis – giving you the strategic expertise of a marketing director without the cost or commitment of a full-time hire. You get the thinking, the direction, and the execution, scaled to what you actually need.

Agencies typically focus on specific channels or deliverables – ads, SEO, social. A fractional marketing director sits higher up, setting the strategy that everything else flows from. I work as part of your team, not at arm's length, and I'm accountable for the bigger picture, not just individual outputs.

Mostly SMEs with a turnover of around £2m–£20m that are growing and need more strategic marketing support than they currently have. That includes businesses repositioning for growth, companies that have been doing marketing tactically rather than strategically, and funded startups that need brand, website, and content built from scratch.

I work across four areas: strategy, branding, websites, and content. Some clients need all four; others come with a specific project in mind. Either way, everything I do connects back to your business objectives – not just the task in front of us.

Both. I work with clients on a retained basis for ongoing strategic support, and I also take on standalone projects – a brand identity, a new website, a content strategy. If you're not sure which fits, get in touch and we can work it out together.

It depends on the engagement, but typically we'd start by getting clear on where you are, where you want to be, and what's in the way. From there I'll develop a plan and work with you to execute it – whether that's hands-on delivery or directing other suppliers. You won't get a strategy deck and a wave goodbye.

Yes. I'm based in London but work with SMEs across the UK. Most of what I do translates well to remote working, though I'm happy to travel for the right project.

I design and build websites on Wix Studio. It's a professional platform that produces clean, fast, SEO-friendly sites – and because I handle both the strategy and the build, your site is planned properly from the start, not just made to look nice.

Honestly, that's often the first conversation we have. A lot of businesses come in thinking they need a new website when what they actually need is clearer positioning first. I'll always tell you what I think you need, even if it's not what you came in expecting.

Just get in touch via the contact page. Tell me a bit about your business and what you're trying to achieve, and we'll take it from there.