The blog

You'll know your marketing is working because it's working. The marketing metrics just keep you looking in the wrong place. ⚡ For founders in a hurry; the whole argument in 30 seconds (Look for that symbol for the Cliff Notes.) Easy marketing metrics (clicks, form fills, impressions) measure the last inch of a long journey, not the journey itself Most buying decisions are made before anyone clicks anything — through reputation, referrals, events, content, and word of mouth Br

New idea? New investment? It goes through two questions: Is it urgent? Is it critical? If neither answer is yes, it waits. Brand identity almost never passes that test. So it sits on the list. While everything your business puts out — every email, every proposal, every website visit — is either building something or it isn't.