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Brand Design
Not urgent, not critical? Then it can wait. Your brand can't.
New idea? New investment? It goes through two questions: Is it urgent? Is it critical? If neither answer is yes, it waits. Brand identity almost never passes that test. So it sits on the list. While everything your business puts out — every email, every proposal, every website visit — is either building something or it isn't.
Marc Bates
Mar 103 min read
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