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The blog
AI in Marketing


Most founders don't have a marketing problem. They have a starting problem.
Most SME founders know they need to sort their marketing. So why does it keep getting pushed back? Here's why starting — even slowly — beats waiting every time.
Marc Bates
Feb 243 min read


Be less Vespa, more freight train. Your customers actually prefer long-form content (and what that means for your website)
But have you noticed something lately? Even the platforms that made their name on brevity are quietly changing the rules. Instagram Reels now go up to 90 seconds. TikTok videos are stretching to 10 minutes. Your customers aren't just tolerating longer content – they're actively seeking it out.
Marc Bates
Jan 153 min read


Stop playing SEO games: Why AI search rewards substance over tricks
The SEO playbook is dead. Learn how AI search engines like Google SGE reward comprehensive content, genuine expertise, and conversational search optimisation.
Marc Bates
Dec 23, 20254 min read


AI in marketing, Part 3: Data-driven decisions made simple
Drowning in data? AI makes analytics simpler, smarter, and actionable. Discover how SMEs can turn insights into growth. Data-Driven Decisions Made Simple Making sense of marketing data: AI to the rescue Let’s be honest—data can be a bit like Marmite. Some marketers love it, obsessing over dashboards and heatmaps. Others? Well, they’d rather poke themselves in the eye than wrestle with another Excel spreadsheet. But here’s the thing: AI makes data digestible, insightful, and,
Marc Bates
Dec 19, 20253 min read


AI in marketing, part 2: Content creation that speaks volumes
AI isn’t here to replace creativity—it’s here to amplify it. Discover how SMEs can use AI to supercharge content creation with Fractional Marc
Marc Bates
Dec 17, 20254 min read


Making sense of AI in marketing: Bridging simplicity and sophistication for SMEs
Artificial intelligence isn't just a buzzword—it's a game changer for SMEs looking to supercharge their marketing efforts.
Marc Bates
Dec 15, 20253 min read
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