top of page
The blog
Websites


Why Substance Matters in SEO: seo content strategies for Ambitious UK SMEs
If you think SEO is just about stuffing keywords and hoping for the best, think again. SEO is a battlefield where only the most substantial content wins. You might be wondering, why does substance matter so much in SEO? Well, it’s simple. Search engines like Google have evolved. They want to serve users the best, most relevant, and trustworthy content. If your website lacks depth, clarity, or real value, it’s going to struggle to rank. Let’s dive into how you can leverage seo
Marc Bates
Apr 84 min read


Stop watching the cups: The marketing metrics that are easy to collect are lying to you
You'll know your marketing is working because it's working. The marketing metrics just keep you looking in the wrong place. ⚡ For founders in a hurry; the whole argument in 30 seconds (Look for that symbol for the Cliff Notes.) Easy marketing metrics (clicks, form fills, impressions) measure the last inch of a long journey, not the journey itself Most buying decisions are made before anyone clicks anything — through reputation, referrals, events, content, and word of mouth Br
Marc Bates
Mar 315 min read


Most founders don't have a marketing problem. They have a starting problem.
Most SME founders know they need to sort their marketing. So why does it keep getting pushed back? Here's why starting — even slowly — beats waiting every time.
Marc Bates
Feb 243 min read


Building websites that work: why I use Wix Studio for SMEs
I use Wix Studio to create websites that don’t just look good but work hard for your business. In this blog, I share why it’s a great choice
Marc Bates
Dec 22, 20253 min read
bottom of page
