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Fractional marketing director for UK SMEs

I decipher what your marketing needs to say and do, then deliver it. Senior strategy, brand, content and tender writing, without the cost of a £100k full-time hire.

You might be here because one of these is true:

  • You're producing content, but it isn't clearly tied to commercial goals.

  • You're planning a rebrand and need to know what actually needs changing.

  • Your website gets traffic, but not enough enquiries.

  • You need senior direction, not another list of disconnected marketing tasks.

  • You've found a tender worth winning and can't afford a weak response.

If any of these sound familiar...

5. Tender writing

Responses that answer the question behind the question, evidence your capability, and score where it counts.

Legends Boxing Gym tender writing by Marc Bates at FractionalMarc
Iterato Training designed by FractionalMarc portfolio - by Marc Bates

4. Content

Case studies, service pages, sales collateral and thought leadership, written and designed to support how you win business.

Saluura website design by Marc Bates - FractionalMarc

3. Website development

Planned, written, designed and built on Wix Studio. Fast, SEO- and GEO-ready sites designed to generate enquiries.

Cadence Performance swing tags - FractionalMarc portfolio - by Marc Bates

2. Brand identity

A distinctive identity, with the guidelines and templates to use it consistently on screen, in print and in the pitch room.

United Uk content strategy development FractionalMarc portfolio - by Marc Bates

1. Strategy

I'll review what you have, identify what's missing, and set out a clear, prioritised plan your team can act on.

Senior marketing thinking + hands-on delivery.

Engagements run as fixed-price projects or ongoing support from one day per month.

I've worked with Marc across previous roles and can safely say he is one of the very best marketing leaders in his field, combining that rare blend of strategy and commercial nous with proper execution, and always delivering on time, on budget and with demonstrable ROI. If you're a PE/VC-backed business leader or owner-manager who needs a proven, ROI-focused hand without the full-time overhead, I highly recommend a talk with Marc."

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Rob Gilbert
Managing Director, Commercial & Infrastructure, TotalMobile (formerly Lone Worker Solutions)

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See the full case study →

Usually, that's one of two kinds of business:

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Established SMEs where marketing is happening, but it isn't connected to positioning, growth or the right audiences.

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New and emerging businesses that need brand identity, website and content built from scratch, and done properly first time.

Who's it for?

Fractional marketing works best for businesses that need senior strategic input but aren't ready for a full-time marketing director.

Everything Asbestos Environmental - brand design by Marc Bates at FractionalMarc

Tender writing · Websites · Branding

Melius Pharma Brand designed by Marc Bates at FractionalMarc

Branding · Websites · Content

Cadence Performance Brand designed by Marc Bates at FractionalMarc

Branding · Websites · Content

Selected work

Real businesses, real briefs, real results. Every project delivered on time and on budget.

Working with Marc on a new brand identity for Rubikon Consulting Ltd was an absolute pleasure. The process was thoughtful, collaborative and efficient, and the end result feels perfectly aligned with who I am and how I work as a consultant."

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Rob Kidd, Founder, Rubikon Consulting

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See the full case study →

Latest thinking

News, projects and notes on marketing strategy, AI search, websites and tender writing.

Let's build something that works harder

Whether you need a rebrand, a website that generates enquiries, a tender that wins, or someone senior to own the direction, let's talk about what you need.

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No pitch. No pressure. Just a conversation about whether fractional marketing support is the right fit for your business.

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