CASE STUDY · CADENCE PERFORMANCE
One brand across the shop floor and the online store
Brand identity, e-commerce website and in-store materials for a chain of cycling stores in London and the Home Counties.
The brief
Cadence Performance, a chain of cycling stores, needed a brand that reflected its passion for cycling and worked alongside the Giant Bikes brand. It also needed to bring a corporate brochure site and an e-commerce platform together into one experience.
What I did
-
Developed the brand identity and guidelines.
-
Redesigned the website to combine its corporate and e-commerce functions, and provided ongoing support.
-
Designed signage and point-of-sale materials for the stores.
-
Wrote blog and social content, improved SEO, and set the marketing and communications strategy.
The outcome
Customers now see one consistent brand, in-store and online.
I just wanted to say thank you for all your hard work, support and influence over the last 3-4 years. You did a great job of updating the look and feel of Cadence Performance across the physical stores, e-commerce, and social media. Your insights have been really valuable over that time."
Mike Cunningham, MD, Cadence Performance
