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Fractional Marc logo_Marc Bates Consulting Ltd_DK ground

Branding

Creating powerful brands that resonate and endure

Brand development starts with understanding what makes your business unique. Through research and collaboration, we'll uncover your values, market position, and what sets you apart, so your brand communicates the right message to the right people.

Logo Design by Marc Bates at Fractional Marc

Beyond the logo

Your logo matters — it's what people remember. But a strong brand needs more.

The complete picture includes: colours that evoke the right emotions, typography that reflects your personality, imagery that tells your story, and a tone of voice that sounds like you. 

Personal branding by Marc Bates at Fractional Marc
Melius Pharma LLP brand desig by Marc Bates

Marc developed a great logo that I feel proud to show when I meet with clients and that we all identify with internally. Creative, flexible, and patient. He quickly understood our needs. Marc is the right person if you are looking for a true professional to work with, in a flexible and pleasant environment."

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Mark Kornfeld, CEO, Melius  Pharma

Keeping it consistent

A brand handbook ensures everyone uses your brand correctly. Clear guidelines on logos, colours, typography, imagery, and tone of voice mean consistency across every touchpoint. It's not about being rigid — it's about staying recognisable while adapting to different contexts.

Brand Guidelines creation for Origami Energy_by Marc Bates at Fractional Marc

What you get...

  • Multiple logo variations for print, digital, and social media

  • Comprehensive brand guidelines

  • Tone of voice framework, defining how you communicate

  • Deployment rules showing how to apply your brand

 

Everything you need to launch and maintain your brand.

United Uk content strategy development by Marc Bates at Fractional Marc
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